Fan-out Query Tools to Improve AI Visibility
AI-based tools to automatically identify query fan-outs paired with page optimization tips
In our Fan-out Framework post, we walked through a step-by-step process for finding query fan-outs and optimizing your site to improve SEO rankings and AI visibility.
It can be a very manual process, so I built two AI-based tools (linked below) to do most of the legwork. These tools:
Evaluate your URL and your competitors for a specific keyword phrase
Generate and classify common fan-out topics
Identify gaps in your current content
Recommend specific content to cover common fan-out topics
Determine if it’s better to create new pages or update existing pages
Last week, I used the output from these tools on one of our pages on Zyppy. The tools quickly identified common fan-out topics and gaps in our coverage, while prioritizing specific on-page recommendations to fill the intent gaps.
While it’s still early days (actual ranking changes can take weeks/months), it seems overnight we saw an explosion of AI citations in Google.
Most excitingly, Google results now recommend Zyppy’s title tag checker in the AI answer itself. So not only are we cited, but we became part of the answer. Excited to see where this process might take us.
This helps validate that our Fan-out Framework can produce results and that our AI-based tool recommendations helped.
The same increase in AI citations is visible in Bing.
In theory, these on-page improvements could also help us rank better in traditional search results.
One tool lives in ChatGPT, the other in Claude. Both require an account with one of these services. You can use the ChatGPT tool with a free account, though you’ll get better results with a paid account.
Optimization Tips
1. Don’t blindly add new pages covering every fan-out topic. This is not the way you want to go. Remember that AI engines prefer content that ranks highly, and lots of low-quality content isn’t going to help. In fact, at a time when Google is increasingly demoting scaled content, this could definitely hurt you.
2. Don’t need to add every fan-out topic to your page. You don’t want to create Godzilla pages. Keep your topics tightly focused while working to completely satisfy the user.
3. Don’t add generic, non-commodity content. The same content rules apply to fan-out coverage as to any other type of content. Make it original! Add first-party information or personal perscpectives when you can. Keep generic content out.
Here are the two tools below: