Who is Zyppy Signal For?

Zyppy Signal is for marketing teams, CMOs, SEOs, brand marketers, and website owners who want greater visibility, traffic, and conversions through Search and AI.

I led SEO and Audience Development at Moz, then the largest and most recognized SEO company in the world. I’ve worked with 100s of companies, from Amazon to neighborhood mom-and-pops, to increase sales, brand visibility, and website traffic through search. I also speak with marketers around the world on the science of brand, SEO, and search. Read my bio here.

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What You Can Expect

Zyppy Signal is dedicated to the signals, strategies, and tactics that get brands, products, and websites noticed in search, whether through traditional SEO or AI.

I focus on actionability so you can hit the ground running. It’s not enough to know the theory behind how something works - you want to walk away with a functional workflow. A few of our focal points you can expect:

• How-to-guides and frameworks

• Research breakdowns

• Case studies

• Tool reviews

• Interviews

Free subscribers can expect 2-4 posts per month. Paid subscribers get access to exclusive content, complete content archives, all guides and frameworks, and community chat.

Contact

Reply to any email. You can also find me on Bluesky and LinkedIn.

Happy marketing!

Cyrus Shepard