How To Create Links for SEO Google Can't Ignore

Links are critical to SEO, but Google ignores many of them. Here's how to ensure your backlinks are fully powered.

Oct 20 • Cyrus Shepard

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September 2026

The Full 2026 Google Ranking Factors Chart

One chart showing what helps, or hurts, Google rankings from a survey of experts.

Sep 24 • Cyrus Shepard and Dawn Shepard

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Google AI Ranking Factors

What influences Google AI to recommend your brand or website? We asked over 130 search experts what moves the needle.

Sep 16 • Cyrus Shepard

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Google Ranking Factors Expert Survey 2026

The results are in. Expert analysis of Google's ranking factors from 131 leading practitioners.

Sep 9 • Cyrus Shepard and Dawn Shepard

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August 2026

Content Effort: The Google Ranking Feature Nobody Talks About

Effort isn't how hard you worked - Google cares about evidence of unique value

Aug 13 • Cyrus Shepard

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Google Content Effort Audit

Use this audit to score content effort that aligns with Google guidelines

Aug 13 • Cyrus Shepard

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These SEO Strategies Drive 90% of Your AI Visibility

Why you probably focus on these instead of a separate GEO strategy

Aug 4 • Cyrus Shepard

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June 2026

Fan-out Query Tools to Improve AI Visibility

AI-based tools to automatically identify query fan-outs paired with page optimization tips

Jun 29 • Cyrus Shepard

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Fan-out Framework: 5 Steps to Improve SEO and AI Visibility

A proven 5-step process for turning AI fan-out queries into better SEO rankings and greater AI visibility.

Jun 25 • Cyrus Shepard

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May 2026

7-Step AI Citation Audit Checklist

Win more AI citations. Make your pages easy to crawl, rank, and cite

May 13 • Cyrus Shepard

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AI Citation Ranking Factors Analysis

Evidence-Based Analysis of 54 Experiments, Patents, and Case Studies. Plus get a free AI Citation checklist.

May 7 • Cyrus Shepard

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7-Step AI Citation Audit Checklist

Win more AI citations. Make your pages easy to crawl, rank, and cite

May 7 • Cyrus Shepard