Archive - Zyppy Signal with Cyrus Shepard

17 Content Types to Survive Google’s Zero-Click Future

No more generic blog posts. Plus content frameworks for every type of publisher.

Apr 21 • Cyrus Shepard

Content Type Frameworks for Different Online Business Models

We created these content frameworks to help apply the lessons in this post:

Apr 21 • Cyrus Shepard

Google Page Quality Rating Scorecard

Use this scorecard to evaluate your site on quality.

Apr 21 • Cyrus Shepard

How to Prepare for AI Shopping & the Future of E-commerce SEO

Tim Resnik Tells Us What Merchants Should Focus On Right Now

Apr 15 • Cyrus Shepard

5 Data-Backed Features of Websites Winning Google in 2026

The Surprisingly Consistent Characteristics of Websites Winning New Google

Apr 9 • Cyrus Shepard

March 2026

How Google Click Signals Drive SEO Rankings and AI Answers

The AI SEO Marketer's Playbook for improving user click signals in a way Google rewards

Mar 25 • Cyrus Shepard

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